‘Elite’ success with quality, local, subsidised advice

With years of experience and a wealth of knowledge in the spare parts field, in 2020 Jitendra Kumar established Elite Motor Link, a motor vehicle spare parts business in Labasa Town. The convenient location ensuring accessibility for customers seeking reliable automotive solutions.

Jitendra also helps his wife Ragani Devi run their family restaurant and bar known as Elite Restaurant & Bar. This business is also conveniently located – right next door to Elite Motor Link.

Jitendra, Ragani and their two children are a fine example of a successful and harmonious blend of work and family.

In 1989, Jitendra began working in the spare parts field and so when he started his business Motor Link, he had many years of parts experience under his belt. The fledgling business has grown steadily, employing two additional staff members to meet increasing demand. The business specialises in Japanese motor vehicles, Toyota trucks, and tractor parts, and has become a reliable source for quality spare parts in the Labasa community.

As the business grew, Jitendra recognised the need to improve his financial records to ensure his business could secure funding and continue to grow.

To address this need he sought the assistance of Business Link Pacific (BLP) and Business Assistance Fiji (BAF). Dharmendra Singh, a BLP and BAF Business Advisory Service Provider played a crucial role in preparing financial statements for Motor Link for the years 2021 and 2022.

These financial statements led to Jitendra securing a loan from the Fiji Development Bank, which propelled the business further.

Expressing gratitude to BLP and BAF, Jitendra credits their invaluable assistance in financial matters.

The couple encourages other owners of Micro, Small, and Medium Enterprises to visit the BAF Office for advice on what services are available to them, and for assistance in accessing those services.

BLP facilitates access to business advisory services and financial support. To start your journey with BLP, you can self-assess your needs by using the free online tools available to help small and medium-sized businesses diagnose areas in their businesses that an advisor could improve.

The first step can be the online Business Health Check. You can also check your business’s resilience to respond to crises or climate change challenges on the Business Continuity Planner and the Climate Action Sensor. If you prefer to meet a local BLP representative in person to discuss your business, get in touch with our local partners to arrange a face-to-face Diagnostic.